Get Clear on Strategy (£185)

If you’re a small business owner, your time is precious. You need your marketing and communications to work hard for you and the likelihood is, you’re trying to squeeze this into your day as well as running your business.

You need to be confident that the time and money you spend on marketing and communications is worthwhile. That’s why you need a strategy.

In this self-managed online course, you will cover bitesize modules, accessible online at a time that suits you. In each module you will cover:

  • What makes a good strategy

  • Identifying your challenge (more clients? raising money?)

  • Finding your people (who will buy from you or champion your cause?)

  • Identifying what your people care about, and why this is important

  • Getting clear on how your offering resonates with your people

  • Overcoming challenges and blockers

  • Honing your message and finding your voice

  • Setting out achievable marketing objectives

  • Marketing planning and tactics

  • Measuring success

At the end of the course you will have created a strategy and a plan for marketing your business and will be confident in how to make it happen.

You will also have access to a private Facebook group where you can gain support and encouragement along the way, with live Q&A sessions with Katherine and support from other business owners who are on the same path.