With Expression provides expert coaching, content and consultancy to help you get clear on your strategy to promote your business and to deliver marketing & communications with purpose.
You’re on social media but you’re not sure whether it’s actually working for your business. Perhaps you find social media is taking up a huge amount of your time when you really need to be working on other things. Maybe you’ve overdosed on Gary V videos and don’t know where to turn next to get social media to work for you?
The good news is that social media can work for your business and it can be done with very little time. The secret is in choosing the right channels, the right content and the right measurement so you know it’s working.
In this self-managed online course, you will learn how to make social media work for your business, at a time that suits you.
This course covers:
How to audit where you are now. How to measure what’s working, how to identify what to do more of and what to stop doing.
Identifying who you want to engage with, and where and when you will find them online.
Creating achievable objectives for your social media (is it bookings, enquiries, downloads?)
Creating a ‘platform strategy’ to get clear on which social media platforms you should be using, why, and what you will do when you get there.
How to create a manageable content plan
When and how you should engage with others’ content
Paid vs organic content
Tools to make your life easier and save you time
How to measure success
At the end of this course you will have a solid social media plan for your business and you will feel confident in making it work for you.